Nurturing Football talent in China

November 1, 2016

This autumn, we have been working hard on an innovative project with Cardiff City Football Club. Earlier in September, six Cardiff City FC coaches travelled to Beijing to deliver football education to young Chinese students.

Cardiff City FC is at the forefront of this innovative approach to football skills development – they are the only UK club to have coaches delivering football education in this specific format in Beijing. The coaches will be undertaking year-long placements across six different schools in the Chaoyang District in Beijing. The aim of the project is to support and develop existing football infrastructures within the city’s schools. Working closely with local teachers, the coaches will support football curriculum development within Chinese schools and therefore help future generations of children who have a passion for football.

By using the same coaching techniques that are used in the UK, Cardiff City FC is aiming to create a cultural shift in Chinese approaches to football. The UK has long regarded football coaching as a professional discipline and the project aims to instill these positive attitudes among Chinese students and parents.

As part of their role within the schools, the coaches will be identifying new talent and recommending students who show potential for the BSc (Hons) Football Coaching, Development and Administration provided by the University of South Wales. The course has been developed collaboratively between Cardiff City FC and the University of South Wales, and offers students the opportunity to combine professional training along with academic study.

On the academic side, the course focuses on both the football and business related knowledge needed to develop professionals for the football industry. It covers topics from coaching to business management and sports development, leading to excellent employment prospects in a range of professions. On the professional side, students will also study towards a Level 2 Coaching Certificate, and will be supported in achieving professional UEFA licenses.

12th October marked the official project launch and was attended by colleagues from Cardiff City FC, the Chaoyang Municipal Government, and staff from the University of South Wales. The six Cardiff City FC coaches delivered an hour-long session before prizes were given and gifts were exchanged.

We are looking forward to seeing how the project develops and welcoming Chinese students to study football in the UK!